FRH
Lost Leads Analytics
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Total leads
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Lost leads
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Cancelled
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Unconverted
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Loss rate
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Cancelled
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Worst location
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Location performance
Lost leads by location
Cancelled + unconverted ranked by volume
Cancelled
Unconverted
Loss rate by location
% of all leads lost — red ≥25%, amber 18–25%, green <18%
Service breakdown
Lost leads by service
Top services by lost volume
Cancelled
Unconverted
Why leads are lost
Classified from quality remarks — ranked by volume
Trend
Monthly lost leads — cancelled vs unconverted
Rolling months this year
Cancelled
Unconverted
Action items
1
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2
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3
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